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Why Blogging Best Practices

One tag should link to many different key words and topics that you've posted about and also you should assign no more than three tags to a single post.  Make certain the tags that you select are diverse and not simply repetitive of one another because this may damage your search engine optimization efforts. Along with helping readers find exactly what theyre searching for and reviving some of your content linking allows you to highlight the validity of your own site.  It is possible to connect to other blog posts or into your webpages.   Shorten Your Blog URL Site URLs are among the first things that search engines crawl since its another touch point for those motors to tell what your webpage is about.  For this reason, its readable and to prevent a mess of figures and numbers that offer no context.

 

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Below is a sheet that breaks down the body of a URL; it reveals where to put keywords and the best way to structure them.  Remember that your URL doesn't have to be a direct pick from the page title.  Utilizing shorter URLs is a practice that is blogging best since they are easier for search engines and readers to comprehend. With these blogging best practices in mind, you'll be on the right track to producing articles for your readers and creating a site strategy.

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From what Ive learned, technical SEO gets you so far.  To reach the top and stay there, an guide has to be useful to the reader.  The reason for this is because it aligns with Googles number one need to rank the best content. To help you out, here are just six of those practices Ive used to help my blog articles ranking.  By the end of the article, youll have a playbook to do the same.    The fantastic Word Length If you Google Perfect word length for a blog article youll come across this commonly used chart in the Serp IQ study: a lot of men and women utilize this chart to justify writing really very long articles. In my experience, a super-useful 200-word guide will outrank a helpful guide of 2,000 words daily.  But my personal rule of thumb would be to target 1,500 words.  And while I only said there's not any ideal span, I follow this rule since it compels me to think about all angles of the subject Im speaking about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read things on the Internet anymore. They scan.  In fact, research finds that youre blessed if people read over 20% of what youve written. Consequently, if you want to keep people youve got to break your writing down into concise paragraphs. They seem like work.  They scare off people.  They leave your site if you scare off people.  And should they leave your site, thats a sign to Google that your post isnt quite beneficial.  And if its not useful, you start to drop in rankings.  So, when you write, look for chances to divide your paragraphs into shorter chunks.

Changes in Blogging Best Practices

The headline has the response.  How do you fry an egg Use cooking spray.   Theres no reason to read the article.  Curiosity is created by the next headline.  You dont understand what will create an egg easier to fry if you don't continue reading. And if they remain on your own webpage more, thats an indicator to Google which youve got great content.  Therefore, after youve written your article, go back and search for opportunities to make hooks.  Should you need help with your pins and headlines, 1 source I turn to time and time again is this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever thought about why we like lists so much It turns our brains are wired for lists. Participants in the study were much more likely to reach goals when they generated lists than people who didn't.

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A Featured Snippet is an answer to a search result that Google picks from an articleand most frequently its in the kind of a list.  In the case above, Google reveals a number of measures about how best to plan an event right within its own results.  The motive Featured Snippets are so precious is that in the event the article is your one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve improved both our ranks and our traffic.  If you want to obtain a Featured Snippet, theres some speculation about how Google picks them, but normally whenever I write a blog article, I attempt to include lists or steps as often as possible.   The Kinds of Images That Work Best Take a look at these two images.   Its not that the image of stones isnt appealing, but its that have been really hardwired to enjoy pictures of people better.

Blogging Best Practices Trends to Watch For

Because I started using pictures of people in my blog posts, Ive noticed they get shared a lot more, which is another factor Google considers in its rankings.  Its a small change that makes a significant difference.    Your Articles Should be Evergreen Have you ever clicked on a post from a Google search result only to find the content obsolete When I come across obsolete content, I click the back button and try another outcome. Thats why should I want something to rank highly, I try to create whats called evergreen contentcontent that remains relevant over a long time period.  This means I avoid writing about things which include time-based information or fads.   Ive put everything Ive learned to a simple playbook that covers how to write and technically optimize posts for Googles search results that anyone can use, whatever the size of your company. If youd enjoy my entire playbook on nonprofit SEO, it is possible to observe my free webinar How to Grow Your Organization by Getting Lots and Lots of Traffic to Your Website.